THIS IS FIST.
1. Collect 300 crazy club kids.
2. Wrap them in the city’s most legendary clubhouse.
3. Think about a dirty black club, where Waters of Nazareth meets The Hives.
4. Dirty Dutch, Booty, Jungle Drums, Electro, Fidget, Balkan, and much more.

Fist.
A little bit naughtier, a little bit harder, much better.
Every month at Spy Bar.

Fist is Luca Deasti and Erik Lindell.

Visit the Facebook group and the Tumblr page.

Fist Premiere Teaser.

View the Premiere Gallery on Loststhlm.com

About Fist:

Erik Lindell interview on Radar Magazine.

Luca Deasti playlist on Radar Magazine.

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RUM 401 is a TRACASSEUR & LOST STHLM concept club located in the old Victorian top floor apartment of Kung Carl Hotel at Stureplan.

PREMIERE 19th February 2010.
LINE UP:
◤ BLUE ROOM (LOST):
Brinx (Audiostalkers)
Richard Testarossa (Discow Moscow, Snap)
Viktor Blomstergren (Discow Moscow, Snap, Lost)
Erik Lindell (Fist)
Luca Deasti (Fist, Lost)
Stefan Oudalov (Lost)
Moa Felicia

◤ RED ROOM (TRACASSEUR)
Sir Lancelot
Jonny Puma
Arnie Becker
Hampus Drake

About RUM 401:

Le Tracasseurs

RUM 401 Facebook Group

Banner advertising.

Thanks to:

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The 27th of January 2010, Russian based Fashion Brand (CSC) came to Stockholm. That day we had a release party for the limited edition hand-printed t-shirt we did with them. During the night, russians djs KTO DJ?, KNFPRTY and Stefan Oudalov burned down the dancefloor with an explosive mix of electro, techno and fidget.

Visit the Russian Roulette Blog.

This is the summary of what happened that night.

Lost/CSC from Filippa Smeds on Vimeo.

Video by Knotan.

View the photogallery on Lost.

About Russian Roulette:

Filippa Smeds on Radar Magazine

Knotan on New Blood Agency

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A dance floor is always better when it’s dark. Fuck disco lights, forget about the nonsense glowsticks, think instead almost total darkness, bar workers with headlamp, and a creepy dark DJ booth pump spirit house, tech house, techno and minimal.

Estrella, Znaps, WeSC and Loststhlm.com are proudly presenting: ‘ESTRELLA BLACKOUT 05/02′. Loststhlm.com documented the evening, see the gallery below. View the gallery on Loststhlm.com and WeSC blog.

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Russian based creative community and fashion brand Chickenshit, in collaboration with Lost Sthlm, released a limited edition of hand-printed t-shirt for the website.

Lost thrown a party for the t-shirt release, view more info here.

About CSC X LOSTSTHLM t-shirts:

Iloveyourtshirt.com

Freshngood.com

Thefashionisto.com

Rottenfresh.com

Chickenshitclothes.com

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Your new favourite club! SNAP! located in the really cool underground space at Slussen, the new Kolingsborg. Every month giving you the crasiest mix of Electro, Indie, Disco, Fidget, Italo, 80s, 90s, Techno & Indierock. The heaviest DJ’s from all over the world, liveacts, art, fahionshows. Everything Big Time!

1200 people attended at the premiere.

Lost is a website depicting Stockholm’s nightlife and is an up to date portrayal of the next generation of clubbers. We shoot all the relevant parties, clubs, gallery openings, concerts and more and upload them to our website to be seen by our constantly increasing target group of young opinion builders. Besides Loststhlm.com, our social network is supported by Facebook and Twitter, meaning we reach out to a hell of a lot of people. Each set of photos we publish can be shared on these social networks by using our “sharing tools”, generating an unlimited spread and exposure. Lost is unconventional advertising, a bulletproof viral marketing strategy!

Why Lost? Customers get a lot of messages, advertising, influences every day from everywhere: they are not listening.Our audience are the people that you want!
If we inspire them with our contents…they’ll make your brand part of their life!

PROJECT DEVELOPMENT

Concept Development: Banners, ads, website development, communication strategy and party concept development will be created by our graphic designer to communicate the event.

Lost Website Gallery: The main issuee in the project. Our staff photographers will document the event with pictures, uploaded on the website and with the possibility to be shared around the web through our applications.

Consumer Activation: We want to maintain interest in the website in order to provide a regular amount of visitors. The page will display the event banner during the week before and after the event. Banners and Facebook events will complete the mission.

Online Advertising
Weekly newsletter banners
Website banners
Brand logo displayed on the pictures
Facebook posts

Print Advertising

Product placement

The Lost network consists of trendsetters, musicians, DJ’s, journalists and other key influencers. We are online since september 2009.

About Lost:
Carolina Gynning on Planetgynning.com
EMS EDGE on Freshnet.se
Billie on Glamour.se

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Erik Lindell is one of the best dj in the Stockholm’s nightlife scene nowadays. His dj-sets are an explosive mix of Minimal, Balkan, House, Techno, Fidget, Booty and Electro. Erik played in Stockholm’s club Spy Bar, 2.35:1, Marie Laveau, F12, Ace, Debaser and many minor clubs.

Erik Lindell on Myspace.

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What is Ultra Ultra? Ultra Ultra agency is a different kind of PR agency. We proudly believe in creativity and unconventional innovation, base of a winning communication. We’ve been running clubs, organizing events, doing photography and trendspotting research for many years, reason why we decided to start this new project, carrying our background results of our previous experience.

Who is Ultra Ultra? Ultra Ultra is graphic designer/photographer Luca Deasti and PR/webdesigner Viktor Blomstegren. Find us on Facebook or visit our portfolio!

What can you do for me? Due to our background plus our being part of the target group we study, we can offer multiple solutions to hype your brand, club or event through viral marketing strategies, photography, websites, social networking and events organization.

What can I do for you? Just drop a line at hello@uuagency.com and meet us for a coffee!

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On December the 2nd 2009 we had a release party for the new website at Spy Bar, Stockholm. During the evening the preparty sponsored by Grolsch turned into a blast with djs Billie Josephson, Richard Testarossa, Erik Lindell and Cristian Dinamarca.

The event has been divided into two parts, a private pre-party and the public event after 0:00. Thanks to Grolsch and Spy Bar to made this possible. All the pictures from the night here.

VIRAL:

LOST STHLM – Release Party Viral #1

LOST STHLM – Release Party Viral #2

POST PARTY FOLLOW UP VIDEO:

LOST STHLM Release Party @ Spy Bar, 02/12/09

PARTY IMAGES

More pictures here.

ADS:

Weekly banner on the website to sponsor the event.

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“Getting up in the morning makes me cross, working hard helps me stay on track.”

Cell Phone: +46 (0) 735 016 233

viktor@uuagency.com

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Cell Phone: +46 (0) 760854248

http://www.lucadeasti.com
luca@uuagency.com

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