RUM 401

RUM 401 is a TRACASSEUR & LOST STHLM concept club located in the old Victorian top floor apartment of Kung Carl Hotel at Stureplan.

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RUSSIAN ROULETTE

The 27th of January 2010, Russian based Fashion Brand (CSC) came to Stockholm. That day we had a release party for the limited edition hand-printed t-shirt we did with them. During the night, russians djs KTO DJ?, KNFPRTY and Stefan Oudalov burned down the dancefloor with an explosive mix of electro, techno and fidget.

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HELPING YOU REMEMBER LAST NIGHT

Lost is a website depicting Stockholm’s nightlife and is an up to date portrayal of the next generation of clubbers. We shoot all the relevant parties, clubs, gallery openings, concerts and more and upload them to our website to be seen by our constantly increasing target group of young opinion builders. Besides Loststhlm.com, our social network is supported by Facebook and Twitter, meaning we reach out to a hell of a lot of people. Each set of photos we publish can be shared on these social networks by using our “sharing tools”, generating an unlimited spread and exposure. Lost is unconventional advertising, a bulletproof viral marketing strategy!

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LOST STHLM RELEASE PARTY

On December the 2nd 2009 we had a release party for the new website at Spy Bar, Stockholm. During the evening the preparty sponsored by Grolsch turned into a blast with djs Billie Josephson, Richard Testarossa, Erik Lindell and Cristian Dinamarca.

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